PERSONA RESEARCH & IDENTIFICATION

Understanding your customer persona is an integral stage in marketing your brand, product and services. If you don’t know who you’re selling to, how will you be able to talk to them?

• Research: Define your optimal buyer personas by product through customer and prospect interviews.

• Framework: Keep your teams organized and focused with a full framework of buyer personas by product.

• Application: Enable sales, marketing and product teams on your buyer personas and their consumer journey by plugging KFG Consult into your organization.